Álaind Marketing provides a customer focus approach to help clients successfully market their brand, products and services. I systematically apply my marketing process wheel to my work to deliver results to happy clients. Here you can also see the specific type of marketing help we offer.

My Approach to marketing consulting:

The Álaind Marketing approach is to listen, understand, make recommendations and critically, offer the type of marketing help you need to implement them. I aim to make the process painless for you and to deliver results that are helpful to your organisation and compelling to your customers and stakeholders.

Marketing Process: I offer help in all these areas.

Álaind Marketing Process and marketing help we offer


Álaind Marketing’s Process

I apply the marketing process wheel above when devising strategy for our clients, which delivers quality information and insight to enable good decisions to be made.

The marketing process involves firstly understanding the marketplace and subsequently making decisions about which customers to serve, how to satisfy them and build long-term relationships in order to ultimately achieve the profit objectives of the client.

I offer a tailored service to match your needs ranging from conducting the entire marketing process to supporting you with a specific area of my expertise. I’d be delighted to discuss your specific requirements with you. You can contact me in strictest confidence.

I look forward to hearing from you..


Fergal Harrington

Specialists in:

Market Research:

  • Industry Analysis
  • Competitor Analysis
  • Customer Insight


  • Business Plans
  • Strategy Formulation

Digital Marketing:

  • SEO – Search Engine Optimisation
  • PPC – Pay Per Click Advertising
  • Display Advertising
  • Email Marketing
  • Social Media Marketing
  • Performance Analytics
  • Digital Strategy & Planning
  • Marketing Audits

Digital Content Creation:

  • Website Building
  • Website Maintenance

Sales Support:

  • Powerpoint
  • Video Production
  • Proposal Development
  • Tender Documents

Communications & Publicity:

  • Press Release Preparation
  • Customer Newsletter
  • Employee Newsletter
  • Database Management
  • Blog Content
  • VLogs

Campaign Management:

  • Campaign Planning
  • Media Buying
  • Media Production
  • Advertising Signage
  • Point of Sale Materials

Loyalty Initiatives:

  • Design
  • Modelling & Feasibility
  • IT Solutions