How Álaind Marketing Helps

The need for Marketing consultancy help varies considerably from one organisation to the next. For instance, one may require marketing help with a press release, a web page or a media plan, while another with a new product or service. One may value the temporary support offered by a consultant, while another values the objectivity, impartiality and confidentiality. I understand these needs and because of this I set up Álaind Marketing to lend my skills to organisations wanting help with their marketing.

During my career, I have gained a wealth of experience helping SME’s, Nonprofits and individuals to put their best foot forward. Initially, this was with the Marketing Development Programme in UCD and subsequently with The Maxol Group, where I worked with a great number of brands, retailers, project teams and business partners to devise strategy and importantly make it work.

The Álaind Marketing Approach

As I progressed to senior management and continued my professional development, I refined my process for achieving results. The Álaind Marketing approach for providing help and keeping clients happy and is to:

  • Listen, so I fully understand the challenge and issues you are facing.

  • Agree the process, methodology and what I will deliver.

  • Be responsive with timelines and deliver projects to your satisfaction.

  • Review the outcome and iterate.

I am a flexible resource available to you when you need a little extra help or specific marketing focus.

My Credentials

Fergal Harrington, MBA HDMP BA(Hons) DMI Pro MII Grad

Oct’ 17 – : Álaind Businesses
– Álaind Marketing, Dublin 18.
Álaind Lodges, Sneem, Co. Kerry
Álaind Walking, Sneem, Co. Kerry

1996 – 2016: The Maxol Group
Group Brand Development Manager
Brand Development Manager
– Marketing Coordinator
– Marketing Assistant

1995-1996: UCD Marketing Development programme
– Marketing Advisor

Professional Development & Education
2018 DMI Pro – Professional Diploma in Digital Marketing, Digital Marketing Institute.
2009 MII Grad – Graduate Member of The Marketing Institute of Ireland.
2008 MBA – Masters of Business Administration, Graduate School of Business, UCD.
1996 HDMP – Higher Diploma in Marketing Practice (HDMP), Graduate School of Business, UCD.
1994 BA (Hons) – European Business Studies (German language), Ulster University at Coleraine.

Álaind Marketing Uptime


Álaind Marketing – Here when you need me


……and exploring out here when you don’t!